CoreX began with a simple idea: what if a consultancy could blend the agility of a startup with the experience of industry veterans, and always put people at the center?
That spark ignited something big. In just 18 months, we’ve scaled globally, welcomed incredible teams through strategic acquisitions of ITS Partners and Volteo Digital, and built a reputation for being the kind of partner people want on their side to help shepherd their ServiceNow transformation. Today, we’re marking the next chapter in our evolution with a rebrand that reflects who we are and where we’re going.
“This is not just a name on a wall or a color on a slide,” says Rick Wright, CEO. “This is about codifying what already makes CoreX different: Our ability to solve real business problems with speed, empathy, and expertise. We're now a unified team of global experts across industries, geographies, and skillsets, all working toward our shared purpose of helping clients unlock the full power of ServiceNow.”
Why Rebrand After Just 18 Months?
As CoreX evolved, growing rapidly, integrating new capabilities, and absorbing the brand and legacy of two additional companies (one of them global), it became clear we needed a new brand to represent the new business we’ve become; one that both includes and celebrates the industry-leading businesses and talented professionals who have joined us along the way.
We focused on building better capabilities, strengthening our culture, vision, and values, and creating a company that understands both the ServiceNow platform and the people who use it.
“Our customers deserve more than technical implementation,“ Wright continues. “They need a partner who sees the big picture. A partner that can move fast, solve problems, and connect technology to business strategy. That's who we are and that's what this brand represents.”
From day one, CoreX has operated with a straightforward philosophy of putting people first. This approach shapes everything we do, from how we work with new clients to how we collaborate as a team to how we build solutions that work, both now and scaled for the long term.
What's Different?
“Our new brand isn't a departure from our roots,“ says Wright. “It's the natural evolution of what we've been building all along: a different kind of consultancy. One that's agile, strategic, and genuinely focused on measurable, agile business transformation.”
The company’s updated visual identity has evolved with a new logo and color palette that emphasizes growth and forward momentum. We've also rebuilt our website (adding 35 pages of industry-specific content along the way) to better showcase our expertise, our people, and our approach to ServiceNow consulting. And we’ve worked to retain the feel of a boutique while scaling toward the strength of a global firm. We want to bring these elements to life visually, verbally, and experientially.
To that, you'll notice changes in how we communicate, as well. We're being more direct about what we do and how we do it. We want to be clear about the value we bring and confident in our ability to deliver results. Our rebrand reflects three truths:
- We’ve walked in our clients’ shoes. Many of us come from the same roles we now support, affording us empathy and credibility that sets us apart.
- We’re function-first, not feature-first. We’re not just here to implement ServiceNow. We’re here to help businesses unlock value through top-line growth, operational efficiency, and employee retention.
- We keep it human. Amid the rise of AI and automation, we remain rooted in human connection, human insight, and human impact.
To this, Wright adds, “We're partners who will challenge your assumptions when needed, co-create solutions with your team, and make sure you're set up for long-term success with ServiceNow.”
Looking Ahead
Whether you've been with us since the beginning or you're just learning about CoreX, we appreciate you being part of this milestone. This rebrand represents our commitment to growing thoughtfully while staying true to what makes us different. Ultimately, our foundation remains unchanged: excellence, dependability, innovation, and empathy.
As Wright concludes, “Our clients want a partner who sees around corners, rolls up their sleeves, and makes the work feel easier, sometimes even fun. That’s CoreX. That’s the brand we’re building.”
We’re excited to share our new digital presence, visual identity, and voice. But more importantly, we’re excited about what's to come.
Because (to paraphrase a certain movie about growth), there’s no place like now.
