For Robert Matos, Director of Digital Sales at CoreX, success in sales comes down to earning trust. Let’s be honest, in 2025, a focus on earning trust isn’t exactly a headline. But in competitive sales environments like Robert’s mid-Atlantic and New York New England regions, it’s still an unexpectedly rare practice. And, since automation and AI dominate most of Robert’s conversations, his focus on empathy is a refreshing change for clients and prospects alike.
"Clients don't care how much you know until they know how much you care," he says. "That means listening first, taking the time to understand their world, and aligning our goals with theirs."
It's a straightforward philosophy. CoreX helps organizations streamline and automate through ServiceNow, and Robert sees his job as helping clients succeed long-term. Both sides have to feel heard.
An Outcome-Driven Approach
Robert describes his philosophy as practical above all else. "I believe in translating real-world challenges into workable, outcome-driven solutions," he says. "By leveraging our deep industry expertise and elite ServiceNow professionals, we're able to speak the customer's language and deliver measurable value."
That relationship with ServiceNow plays a critical role. CoreX’s close alignment with the platform’s innovation roadmap ensures clients always benefit from the latest capabilities and best practices, whether through AI, automation, or workflow optimization.
The goal is simple: smoother workflows, clearer data, faster decisions, stronger teams. CoreX makes technology meaningful by keeping people at the center of it.
The "One CoreX" Culture
What sets CoreX aprt, in Robert's view, is the commitment to long-term customer success.
"Our clients love our 'One CoreX' culture. Everyone takes responsibility for ensuring the customer wins," he says.
That unity shows how his team operates. Whether he's pulling in specialized consultants from across the company or collaborating with ServiceNow and our extended partner ecosystem, the focus stays on creating value that sticks.
He remembers working with a utility producer who originally came to CoreX for a training engagement. "Our team went the extra mile, earned their trust, and one project became several. All completed on time and on budget. That's what real partnership looks like, it grows."
Referenceable Customers are the life blood of our business.
Relationships Over Transactions
One thing that catches people off guard is how personal Robert gets about this work. "Most people are surprised by how much we invest in our customers," he says. "We truly treat them like family."
That commitment means showing up during the difficult parts, not just the wins. "Every project has its challenges," he acknowledges. "But our clients know we'll stay engaged until the end, ensuring success and satisfaction at every step."
It’s this blend of human connection and trusted expertise, strengthened by our close partnerships, that makes CoreX a go-to advisor for digital transformation.
Keeping the Human Element
Robert spends his days talking about automation, AI, and digital transformation, but he's careful to focus on the people involved. "Technology can only take you so far," he says. "Relationships are what drive success. We spend time getting to know our customers on a personal level, understanding their goals and pressures."
Weekly executive touchpoints, open communication, and clear accountability are regular practices in his team's work. Small rituals that keep something essential alive, centered on real connection.
What's Next
Robert sees AI and automation reshaping how enterprises operate over the coming year. "We're moving from reactive problem-solving to proactive optimization," he says. "Conversations with clients will shift toward predictive insights, intelligent workflows, and business process transformation at scale."
At CoreX, we’re betting big on our ServiceNow relationship (it’s all we do), and we’re focused on delivering on our strong partnership reputation as a trusted, go-to ally in the ecosystem for organizations striving to lead with AI and operational efficiency.
It’s a future that fits someone like Robert Matos, a leader who believes that even as machines get smarter, staying human is still the smartest move we can make.
