At CoreX, we believe the best leaders bring more than expertise. They bring energy, perspective, and a commitment to building lasting relationships. That is why we are excited to welcome Joel Head to our sales team.
Joel’s story is a unique one. While stepping into a sales role here at CoreX, he is also currently appearing on FOX’s long-running cooking competition, MasterChef. If you have seen him under the bright lights of a studio kitchen, you’ve already witnessed what we have come to appreciate. Joel thrives under pressure, adapts quickly, and always keeps results in sight.
So, with a burgeoning television and culinary career seemingly underway, why CoreX? And why now?
“CoreX felt like the right blend of vision, stability, and values,” Joel says. “I’ve spent nearly a decade in the ServiceNow ecosystem, and I wanted to join a partner that’s not only growing fast but also growing the right way. CoreX appears to have that rare balance of grit and global scale, where raising the bar isn’t optional, it’s the culture. That’s what pulled me in.”
Leading with Resilience
Continuing the connection between his seemingly divergent career paths, Joel is quick to draw parallels between executive chefs and enterprise sales.
“On MasterChef, you learn quickly that mistakes are magnified, excuses don’t save you, and NEVER work with a mistake,” he adds. “What does save you is preparation, adaptability, and composure under pressure. Those lessons translate directly into sales: know your craft, stay agile when things change, and keep your head clear when the stakes are high.”
At CoreX, this mindset is invaluable. With client needs and market conditions constantly evolving, resilience and agility are crucial for developing strategies that endure.
“For me, sales and leadership come down to personal accountability,” Joel continues. “The standard is binary: you either deliver, or you don’t. That’s the same expectation Chef [Gordon] Ramsay has in the kitchen, whether you are an amateur home cook or a classically trained chef. That level of accountability, consistently meeting the standard, is what builds trust with clients and teammates alike.”
Building Real Relationships
When asked about his philosophy on client relationships, Joel puts it simply. “For me, it is about building authentic connections. Whether it is with a diner or a client, people know when you have put care into the relationship. That is what makes the experience memorable.”
That focus on authenticity aligns directly with CoreX’s approach, which emphasizes partnerships that are both meaningful and measurable. Of course, sales, like cooking, rarely happen under ideal conditions. As such, Joel sees adaptability as one of the most important qualities in his role.
“My focus is simple: listen, learn, and land. Listen to our clients and internal teams, learn the nuances of how CoreX delivers differently to the market, and land early wins that build momentum. That also means identifying early booking opportunities and pulling revenue-generating activities to the left so we’re not just building relationships, we’re delivering measurable results quickly.”
Deals (Properly Baked)
One of Joel’s standout comments captured his commitment to quality. When asked a tongue-in-cheek question about Gordon Ramsay’s penchant for calling out … ahem… undercooked dishes, he produced an unexpectedly relevant response.
“For me, a raw deal is not fully understood. Maybe the client’s needs are not clear, or the solution is not fully baked. My goal at CoreX is to make sure every engagement is served complete, polished, and ready to impress.”
He continues, “In sales, 'raw' is when you’re chasing a deal without truly understanding the client’s real problem, or even qualifying if it’s a real opportunity for CoreX in the first place. It might look good on the outside, but under pressure, it falls apart. ‘Fully cooked’ is when you’ve done the work: qualified it, tied it directly to outcomes, and aligned it with both the client’s strategy and CoreX’s strengths and business objectives. That’s when you can plate it with confidence and know you’re delivering at the standard.”
Looking Ahead
Joel is already setting clear priorities. He is focused on aligning with our teams, deepening relationships with clients, and shaping strategies that drive measurable results.
“For CoreX, the opportunity is to lead with clarity. Clients are looking for partners who can cut through the noise with simple, actionable strategies. The opportunity is to treat the platform as a true growth engine, not just a tool. The ones who see ServiceNow as transformational rather than transactional will separate themselves.”
