Great work starts with relationships. Many customers first meet CoreX through our sales team, the people who listen closely, ask the right questions, and connect the dots across the ServiceNow ecosystem. Over the last few weeks, you’ve seen us use Insights as a way to introduce our readers to our evolving sales team. We hope that these posts help you know the humans behind the emails and discovery calls, and see how they champion your success from first outreach through final delivery.
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At CoreX, we often say transformation is a team sport. But if you ask Ellery Blasch, Regional Account Manager at CoreX, she’ll tell you it’s also about remembering that people are more than their job titles, and that technology, no matter how advanced, only matters if it solves real problems for the humans behind the screen.
Ellery’s approach to sales isn’t about chasing signatures or hitting quotas. “For me, it’s about putting people first,” she explains. “I want to understand the real challenges my clients face every day and collaborate on solutions that actually matter.” In practice, that means her conversations often feel less like sales calls and more like strategy sessions…with a dash of humor thrown in for good measure.
A Trust-First Philosophy
If you’re expecting a pitch deck on page one, Ellery will surprise you. She believes in trust-based selling, rooted in listening and curiosity. “Sales isn’t about pushing products,” she says. “It’s about helping people solve problems, and being the bridge between business needs and the solutions that deliver value.” In other words: less hard sell, more helpful partner.
This mindset pairs perfectly with CoreX’s mission to drive value across business operations, and explains why clients tend to remember Ellery not for what she sold them, but for how she made the process easier.
Beyond IT (and into the Real World)
Ask Ellery what excites her most in the ServiceNow ecosystem, and she lights up talking about the platform’s expansion beyond IT into areas like Supply Chain, Procurement, and Operational Technology (OT). “ServiceNow isn’t just an IT tool,” she insists. “The clients who see it as a business operations enabler are the ones who unlock hidden value, and finally escape tool sprawl.”
Her favorite “aha!” moment comes when clients realize OT isn’t abstract tech jargon, but rather the machines, systems, and equipment keeping the business running hour by hour. “Once they see that optimizing OT isn’t about adding complexity, but about making their day-to-day operations smoother and safer, that’s when the lightbulb really goes on.”
Keeping a Human Connection in Tech
Ellery doesn’t just talk theory. Recently, she helped a global packaging organization launch its OT CMDB initiative, aligning IT and OT teams that rarely sat at the same table. “We started small, showed value at early sites, and now it’s rolling out globally,” she says. For Ellery, the win came through getting the right stakeholders in the room, speaking the same language, and seeing the business case write itself.
With all this talk of sandboxes, CMDBs, and operational workflows, it’s easy to forget that CoreX works in one of the most advanced corners of enterprise technology. But Ellery doesn’t let the human side slip away. “People don’t buy technology for the sake of technology,” she reminds us. “They invest in solutions and partnerships that help them succeed. My job is to keep the conversations human first, business second, and technology as the enabler.”
More Than a Sales Associate
Of course, Ellery’s story doesn’t end at CoreX’s front door. She’s also the Vice Chair of the Make-A-Wish Michigan Leadership Advisory Council, serves on the Michigan Council of Women in Technology, coaches adaptive water skiing in the summer, and somehow finds time to referee high school varsity lacrosse. Oh, and she’s expecting her second child this fall. Which means she’ll soon be mastering the art of raising two kids under two.
(If you think balancing stakeholders is tough, try nap schedules.)
